Focus Group Analysis

From doing my focus group, I can clearly see that my magazine would be better to include some form of freebie. One idea that was brought up was an iTunes voucher or being able to freely download the weeks number one in the charts. I really like this idea and think that it is something that I will definitely include because it will draw in the reader.

They also said that they think when I am choosing my artist, I should look at the weeks chart to see if any pop-rap artists have hits. From that I will be able to decide whether my artist should be white or black/tan to sync in with the chart. For example, if Eminem was doing really well it might be good to have a white pop-rap artist, but if it was Drake, I could use black/tan artist.

When asked about a 3 colour scheme, my focus group all said white and black, with a splash of colour. this is an idea that I initially had, so I will still stick to that. White and black will go with any other colour, so it just depends of the artist and finding a colour to reflect them.

My focus group also said that they would like to see the artist in casual clothing and not too dressed up because they would feel like they could relate to them more and it is more personal. The conversation then developed into the type of article, so if I had the article talking about the artist winning a Grammy Award, then they thought that it would be good for them to be more formally dressed to suit the article. I really like this idea and it has influenced the way I will construct my magazine, because I will think about the type of article I want to have, and then match the outfit to that.

They said they would like a Q and A article to get to know the artist more, so I think I will do that, because there are lots of areas that could be asked about. I could also link in the idea of outfits because if I ask about their awards, it might be nice to use an image with them formally dressed to link into the questions.

A topic also discussed was about price for a monthly magazine. They decided that they would be prepared to pay £2 for a magazine every month. This has slightly changed my ideas because I was going to have it priced at between £3-£4. I will have to evaluate the results of my final survey to see if they also agree and then change it accordingly.